Wednesday, June 2, 2010

Commercialising Ideas Online via Webinar

MEDIA RELEASE
June 2010

Commercialising Ideas
Online via Webinar


Thursday 10th June from 4:00pm-5.00pm

Business needs innovation. Bringing ideas to market however, needs a solid, systemized approach. Growing a business to build value or for sale can present challenges for companies with debt finance options greatly reduced.

Presented by the NSW Innovation Advisory Service (IAS), the seminar Commercialising Ideas will explore options for business to consider when commercialising their innovation and building their company for growth.

“Companies wishing to explore their financing options and have innovations that they wish to bring to the market place should attend” says Dan Liszka, CEO NSW Innovation Advisory Service. “Smart companies are always looking for ways to leverage innovation into growth,” he says.

Commercialising Ideas will be presented by Dan Liszka and Maryam Khajeh of Davies Collison Cave, Australia’s leading patent attorney firm.

The NSW Innovation Advisory Service is supported by the NSW State Government to provide assistance to innovators, inventors, entrepreneurs and small to medium enterprises to turn new ideas into viable products and new businesses.

To register for the webinar call 1300 411 417 or email info@ausinvent.com.



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For further information or interview opportunities please contact:

Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: info@affinitymarketing.com.au




NSW Innovation Advisory Service

AusInvent is the online service for the NSW Innovation Advisory Service.
The NSW Government http://www.smallbiz.nsw.gov.au is committed to advancing innovation and facilitating the promotion and adoption of innovation in business. It supports the NSW Innovation Advisory Service to provide a range of professional services for innovators who are ready to take their ideas to the next stage. These activities are available for free as well as on a fee for service basis.

Industry &Investment NSW

Industry & Investment NSW has been established to assist in building a diversified state economy that creates jobs. We aim to attract investment to NSW and support innovative, sustainable and globally competitive industries through our strong technical knowledge and scientific capabilities. We do this through effective partnerships with our industry sectors and by linking them to our state's knowledge and skills capacity.

Davies Collison Cave
Davies Collison Cave is recognised locally and internationally as Australia's leading Intellectual Property (IP) firm, specialising in the protection and enforcement of Patent, Trade Mark and Design rights. Davies Collison Cave continues to be Australia's largest filer of Patents and Trade Marks and has been awarded the Australian Intellectual Property Firm of the Year for 2008 by UK Journal "Managing Intellectual Property", IP Specialist Firm of the Year 2009 by Australasian Legal Business and WORLDLeaders International IP Award 2009 for Excellence in Trade Mark Practice/Litigation in Private Practice (Asia Pacific)

Monday, May 24, 2010

Biodental Remin Announces Indian Group Pharmaceuticals Partnership

MEDIA RELEASE

25 May, 2010

Biodental Remin Announces Indian Group Pharmaceuticals Partnership

Biodental Remin Limited announces it has agreed to the first stages of a partnership with Group Pharmaceuticals Ltd of Bangalore, India.

Group Pharma is a medium-sized Indian pharmaceutical company that specialises in the manufacture and distribution of products for dental and oral care. They currently have more than 250 sales representatives directly meeting more than 60,000 dentists each month; their oral hygiene products are sold through some 85,000 retail outlets. They already manufacture products for some well-known dental and oral hygiene companies.

Biodental Remin has the technical know how to manufacture Enamelguard - a material that is tasteless and water soluble, with wide application in oral hygiene, confectionary, beverage, nutraceutical and pet care industries. Biodental also intend using Enamelguard in their own line of dental professional and oral health care products.

Group Pharma intends using Enamelguard in the manufacture and sale within India of professional dental and consumer-level oral-hygiene products for remineralising teeth.

Group Pharma can also assist in facilitating low cost clinical studies and research.

Biodental Remin will also be able to exclusively access Group Pharma’s low-cost production centres for the manufacture of BDR’s mass-market products to be sold elsewhere.

Tim Erskine-Smith, Managing Director of Biodental Remin, said that he welcomed the partnership with Group Pharma and that he was delighted to have such strong support from a large and influential pharmaceutical company at this early stage of the company’s development.



For more information contact:
Kate Ingham
Alchemy Equities
Ph. +1300 308 882
Fx. +61 2 9994 8008
www.biodentalremin.com
www.assob.com.au/bdr

Thursday, April 15, 2010

HELP SAVE OUR FUZZY ORANGE FRIENDS WHILST HAVING HEAPS OF FUN AT YOUR SCHOOL!

Orangutan, in Indonesian, means ‘person of the forest’. Orangutans are gentle and smart apes who need your help! Their population is becoming smaller and smaller as well their habitat is destroyed to harvest palm oil, timber and paper.

Their home and their play area, the Indonesian & Malaysia rainforest, is chopped away at a whopping 300 hundred football fields an hour! Can you imagine how many trees, orangutans and other animals we are losing in the world?

Orangutans can’t fight back and they are gravely endangered; Sumatran orangutans may no longer be with us at the end of this decade. That is just too soon!

The good news is that helping our fuzzy friends is easy, fun and there’s lots of ways to do it! We call it, Colour It Orange.

You can talk to your mum and dad about Colour It Orange and how you can help orangutans together. You can learn more about orangutans at http://www.education.orangutan.org.au, and even adopt a orphan baby orangutans in Indonesia or Malaysia, so that they can eat lots of food and grow up in a safe environment with other orangutans and hopefully go back to the wild.

Or you can ask your teachers and school to be involved in helping the orangutans. The Colour It Orange website has lots of cool fundraising ideas for your school so that you and all of your friends can help the orangutans together.

Some kids have already organised a fundraising day for their school. They had lots of fun, got to wear casual clothes to school and the best thing is that they are all helping to save the orangutans in the wild!

So what are you waiting for? Just hop on to http://www.education.orangutan.org.au and tell your friends, family and school about them too!

National Children’s Ambassador – Daniel Clarke

Over the past two years of passionately raising money to save the orangutan Daniel has raised over $15,500 and has brought awareness to the plight of the orangutan to all Australians.

The Australian Orangutan Project proudly made Daniel their National Children’s Ambassador in 2007, 2008 & 2009 and is continuing to support Daniel in his quest to educate all of the children in Australia by establishing the national education program called “Colour it Orange”.

For high-resolution images, further information or to arrange an interview with AOP please contact:

Affinity Marketing Ph: 02 8006 5035 Brianna Power 0403 904 912 / brianna@affinitymarketing.com.au

Tuesday, March 2, 2010

It's Never Too Early to Save the World

Calling all Mums, Dads, Teachers and Schools!

Do you want to educate your students on a topic that excites and entertains them? Do you want to let your students or children feel that they can make a difference? Do you want them to understand the current social issue such as global warming and conservation?

Not-for-profit and national organisation, the Australian Orangutan Project (AOP) is launching a comprehensive educational program, Colour It Orange that provides all the essential resources for you to make it all happen.

The purpose of AOP is to conserve and preserve orangutan habitat in Indonesia and Malaysia, and to assist in the rehabilitation and care of orangutans in care centres.

With a desire to encourage the young children to become an environmentally conscious generation, Colour It Orange is specifically designed for early childhood and primary students aged between 5 and 11. A program aimed at secondary school students plans to be developed in the near future.

Whether your class is a group of kindergarten or a group of grade 6’s, AOP provides various fundraising activity ideas such as dress up in orange clothes day, writing, drawing and/or painting competitions as well as a comprehensive pack of worksheets and classroom activities.

All the worksheets and activity packs for this program have been produced by teachers who have closely worked with AOP to ensure the accuracy of the content and relevancy to the educational system, as well as to the age group.

A diverse range of subjects such as habitat destruction, climate change, conservation, animal extinction and indigenous cultures of Indonesia are also covered through the worksheets and activities. By not only focusing on the orangutans but also on related issues, your students will learn that by helping the orangutans they are also involved in preserving our remaining natural rainforests, which in turn will stagnate the effect of global warming throughout the world.

To be involved in the program, you simply register on the AOP website http://education.orangutan.org.au. Once the registration is processed, you can download the educational packs that suit your students. Furthermore, a welcome pack including a DVD, poster, flyer, fundraising ideas, parent letters and all necessary forms will be sent out to you. There is no cost to register or participate.

The education website is designed specifically for students, it contains factual and relevant information to assist with school projects as well as competitions, photos of orangutans and blogs for them to enjoy and learn more about orangutans.

To register your class with Colour it Orange program or for further information, please contact Vicki Carter on 1300 RED APE (1300 733 273), email info@education.orangutan.org.au and/or visit http://education.orangutan.org.au.

For high-resolution images, further information or to arrange an interview with AOP President, Leif Cocks, or Education Program Manager Vicki Carter, please contact:

Affinity Marketing Ph: 02 8006 5035 Brianna Power 0403 904 912 /

Sunday, January 24, 2010

Simply, spoil your special someone

These simply stunning Valentine’s Day selections from Simply Gifts will guarantee to help you express your affection to your special someone in the most spectacular, yet simple way.

Simplygifts.com.au is the easiest way to organise the perfect gift with a range of striking, stylish gift options that can be customised to your needs and wrapped to your specifications. Gifts can be delivered anywhere in Australia and ordering only takes minutes – giving you more quality time with your valentine!

Totally indulge your hard working girlfriend, wife or partner, with a Serenity Experience. With over 100 diverse and exquisite beauty and wellness packages across NSW and Victoria, she’ll have a hard time choosing which location to be pampered, rejuvenated and refreshed.
After the ultimate pamper experience, why not sweep her away for a romantic and magical night away? From charming cottages to an adventure in a cavehouse, the Unique Escape experience across NSW and Victoria gives both you and your loved one a unique experience to share. With one night accommodation and breakfast for two included in the package, all you have to do is to choose which escape to go for.

For your suave boyfriend, husband or your partner, the Cool Cat gift set is the perfect choice. He’ll feel million dollars after tasting Grant Burge’s old vine Filsell Shiraz, the famous Kennedy & Wilson’s European delight - cats tongues and a Cuban cigar shaped luxurious Italian chocolate.

The Siesta Brazilian double hammock is a perfect gift for couples. This vibrant 100% cotton hammock lets you and your loved one unwind and simply enjoy each other’s company. Just sway with the wind and take pleasure in getaway at your own home.

If you can’t be with your other half this Valentine’s Day, Simply Gifts can ensure that they will receive the very next best thing – a thoughtful, original, quality gift, delivered to their door - anywhere in Australia.

Simply Gifts delivers your gift at local delivery rate so you save freight costs for your present to your loved ones in Australia! What’s more, it can be delivered on the same day within Sydney, so your luxurious gift will arrive on time for Valentine’s Day.

Looking for a Valentine’s Day that perfectly encapsulates you and your loved one? Create your own gift by calling the customer service centre on 1300 66 11 24 or 00612 9913 4000, if calling from outside Australia.

Visit www.simplygifts.com.au
-ENDS-

Thursday, January 7, 2010

Unique new cold sore formula relieves symptoms in one application

Australian sufferers’ of cold sores now have access to a cutting edge new product with the release of Dynamiclear Rapid into the Australian market.

According to a national survey conducted by the University of Sydney in 2006, three out of four adults have been exposed to the Herpes Simplex Virus (HSV), and may develop cold sore symptoms at some point in their life. Contributing causes including stress, poor diet and exposure to sunlight can trigger a breakout, which can last up to 2 weeks without treatment.

The revolutionary product has been developed by Naturopath, Iridologist and Homeopath, Dr John Spurge N.D. After working in the industry for over a decade, Dr Spurge was frustrated by the lack of effective products available for the Cold Sore and Herpes Simplex Virus (HSV) sufferer, from both conventional and traditional therapies.

In June 2006, a multi-centre and comparator-controlled phase III clinical study was conducted on 150 subjects suffering from active and clinically diagnosed HSV lesions, aged between 18 to 55 years.

The remarkable results demonstrated 62% of Dynamiclear users experienced a complete disappearance of cold sore blisters within 48 hours after one application (compared with 13% of users in the comparator group).

In addition, 33% of users’ cold sore symptoms completely vanished within 24 hours of one application, with 90% of users’ blisters disappearing completely at the end of the 7-day trial period.

One user, Michelle from Clark County commented, “I started Dynamiclear and by day 3 the cold sore was gone. This is absolutely amazing as I always suffered for at least 7 to 15 days in the past.”

Another user stated, “Dynamiclear is the best solution and fastest acting product that I have ever used. Thank you.”

The launch of Dynamiclear Rapid heralds a breakthrough for sufferers who now have a fast-acting, effective solution to significantly reduce the ongoing embarrassment and pain associated with cold sores.

“The application of Dynamiclear lead to earlier crusting and healing of the lesions, erythema and pain. There were no reported clinically significant adverse events.”

Expert report by Professor John W Quin Director Clinical Immunology, Sexual Health and HIV Medicine, Liverpool Hospital, NSW.


Dynamiclear Rapid is manufactured in a Good Manufacturing Practise (GMP) certified laboratory to Australian and International Safety Standards, with natural products containing no preservatives and no testing conducted on animals. The product is listed in the Australian Register of Therapeutic Goods for management and relief of cold sore symptoms.

It is currently being distributed via pharmacies and leading health care providers.

Dynamiclear Rapid retails for $29.80 and is packaged in multiple single sterile applications. Its odourless formula is designed to dramatically improve symptoms within just 24 hours. Unlike existing cold sore products, results are seen rapidly from just one application, and there is no need for messy repeat applications and lengthy healing periods.

For further product information please visit:

Website: http://www.dynamiclear-rapid.com
Phone: 1800 646 921 Email: support@dynamiclear-rapid.com

Tuesday, December 8, 2009

Help Save the Orangutans this Christmas

Adopt an infant orangutan or become a tree hugger with the Australian Orangutan Project.

Christmas is the time for giving, so why not invite a new member into your family by adopting, for the small sum of $55 a year, an infant orangutan through the Australian Orangutan Project (AOP). Each adoption comes with an adoption certificate, infant biography with colour photo, the most recent AOP newsletter, a sticker, fridge magnet and infant updates on how your orangutan is going at jungle school, in health and life.

All funds from the purchases made on the Australian Orangutan Project’s website go directly to helping the infant Orangutans. All products are available at www.orangutan.org.au.

Only one out of six orangutan orphans are lucky enough to be rescued from the sides of the roads or confiscated from families keeping them as illegal pets, with over 1000 orphaned orangutans living in rescue and rehabilitation centres throughout Indonesia.

A not-for-profit organisation, the Australian Orangutan Project also provides habitat protection through its own Safeguard program - several Wildlife Protection Units responsible for patrolling rainforest in Borneo and Sumatra. Over 100 orangutans alone have been released through rehabilitation programs in the Bukit Tigapuluh National Park ecosystem in Sumatra. Safeguard patrols work to protect these orangutans and deter illegal activities around the National Park including wildlife poaching, logging and land clearing.

Share the joy with your entire family and friends this festive season, and bring awareness to the plight of these endangered species and help secure their futures.
For hi-res images, prices and further information, please feel free to contact us at anytime.

For further information please contact
Brianna Power 0403 904 912 or 07 5520 7615 / brianna@affinitymarketing.com.au