Tastes of Burgundy is an experience set to delight the senses of cooking enthusiasts with a penchant for French cuisine and a drop of Pinot Noir or Chardonnay. Commencing in May 2011, Tastes of Burgundy will be running cooking schools in the iconic gourmet region of eastern France, La Bourgogne (Burgundy).
Each Tastes of Burgundy experience will be individually led by the crème de la crème of the industry; Frenchman Manu Feildel from the one hat L’Etoile in Sydney and television co-host of My Kitchen Rules; Christine Manfield of the famed two hat, Universal in Darlinghurst, Sydney and Annie Smithers from her eponymous bistro in the regional Victorian town of Kyneton.
Each of the renowned foodies have signed up to teach two one-week schools in May, June and July 2011. Each week will include three “cooking days”, involving market visits (Dijon, Beaune and Chalon or Autun), menu design and afternoon cooking classes, culminating in an exquisite dinner each evening.
Fine food and wine aficionados will delight in eight days of sumptuous local food and wine in Burgundy with their chosen chef, whilst cooking and residing at a stunning 18th century chateau just outside the village of Meursault. The chateau is set in 6-hectare parklands, complimented by traditional antique décor, a sunny outside terrace and in-ground swimming pool.
Each week will incorporate three “cooking days”, involving market visits, (Dijon, Beaune and Chalon or Autun), menu design and an afternoon cooking class in the chateau kitchen, culminating in a delectable dinner each evening.
The non-cooking days will be packed full of trips and experiences including; barrel tastings in a stunning 14th century cellar; a visit to local artisan farm – one of France’s finest produces of cherve, and the must see Hospice of Beaune.
Participants will also dine in restaurants ranging from small bistros to the stunning Abbaye de la Bussiere, a former monastery, now Relais & Chateaux accommodation and Michelin-star gastronomic restaurant and bistro. A farewell degustation dinner created by the talented hands of Chef de Cuisine, Eric Pras, and his team at the famous three-star Michelin restaurant, Lameloise in Chagny, will conclude the week savoring the Tastes Of Burgundy.
The week is all-inclusive, from first arrival and pick-up in Le Creusot, seven nights accommodation in a beautiful chateau, cooking classes, cultural visits, transport for the week, all meals, wine, spirits, champagne and the return transfer to Le Creusot for onward travel.
Participants must make their own travel arrangements to and from Le Creusot (which is serviced from Paris by the TGV high speed train).
Tastes of Burgundy is an opportunity to travel with one of three of Australia’s acclaimed chefs to a region of the world that is eponymous for its produce, food and wine. A complete culinary experience from the beginning to the end.
For further information please contact;
Brianna Power, Affinity Marketing on 0403 904 912 / 02 8006 5035
Visit www.tastesofburgundy.com
Tuesday, October 19, 2010
Wednesday, October 6, 2010
Race Rally Road – Wear the Legend!
Race Rally Road is a leading online supplier of motor racing clothing and apparel, automotive books, motorsport art and diecast cars and bikes, catering for all motor sports enthusiasts. The company aims to promote the history of motorsport and preserve the classic races where legends were made. The apparel is designed and produced in Australia and commemorates significant motorsport moments that will forever be remembered by motorsport experts and devoted fans.
The brand R3, referencing the three words Race Rally and Road, was founded in 2005 by performance car enthusiast Matthew Dagg. At this time the market for motorsport and motor racing clothing and apparel was underdeveloped and offered untapped opportunities for innovative motorsport products and designs for historic, vintage and collector car enthusiasts. Matthew, a lifelong motorsport enthusiast with a background in design saw this as a perfect platform to launch R3.
Matthew, launched R3 to the Australian public at The Festival of Speed on Tweed. Since then R3 products have sold in every state in Australia and offshore locations including New Zealand, USA, Singapore, Hong Kong, German, Italy, Spain, Japan and the UK.
R3 is dedicated to designing and producing a diverse range of motorsport and motor racing clothing to suit everyone interested in vintage and collector cars. The company offers premium quality apparel with a variety of prints, a wide range of colours and sizes from small to XX large. R3 t-shirts are the perfect Birthday or Christmas gift idea for friends and family. These stylish t-shirts are made from 100 per cent cotton for comfort with double stitched seams for durability. The screen processes incorporate the use of the latest equipment and technology and the inks used for printing are the best commercial grade available. This ensures the highest quality and longevity of the apparel design.
For the motorsport enthusiasts who wish to own a piece of motorsport art, Race Rally Road also sells racing car art prints from the world’s leading automotive artists including Michael and Graham Turner. R3’s finest collection of open edition and signed limited edition automotive prints are thoughtful gifts for any motorsport follower. The artists have conducted extensive research to develop a style of art that is realistic and depicts an actual event with considerable historical significance.
For a detailed historic account of a particular motorsport events, R3 also source a range of general automotive and racing car books by leading publishers. With access to a large selection of books, automotive enthusiasts will find a book on almost any historical event at a very attractive price.
R3 also has an extensive range of race, rally and road collector diecast cars and bikes, primarily in the scales of 1/18 and 1/43.. R3 offers collectors access to thousands of motor sport diecast cars and bikes from all major manufacturers including Minichamps, Autoart, Kyosho, Biante and Classic Carlectables to name a few.
R3 prides itself on being very competitive on price and deliver to almost anywhere. For enquires regarding collector car and vintage race car models, visit http://www.racerallyroad.com/ or join R3 on Twitter http://twitter.com/racerallyroad
The brand R3, referencing the three words Race Rally and Road, was founded in 2005 by performance car enthusiast Matthew Dagg. At this time the market for motorsport and motor racing clothing and apparel was underdeveloped and offered untapped opportunities for innovative motorsport products and designs for historic, vintage and collector car enthusiasts. Matthew, a lifelong motorsport enthusiast with a background in design saw this as a perfect platform to launch R3.
Matthew, launched R3 to the Australian public at The Festival of Speed on Tweed. Since then R3 products have sold in every state in Australia and offshore locations including New Zealand, USA, Singapore, Hong Kong, German, Italy, Spain, Japan and the UK.
R3 is dedicated to designing and producing a diverse range of motorsport and motor racing clothing to suit everyone interested in vintage and collector cars. The company offers premium quality apparel with a variety of prints, a wide range of colours and sizes from small to XX large. R3 t-shirts are the perfect Birthday or Christmas gift idea for friends and family. These stylish t-shirts are made from 100 per cent cotton for comfort with double stitched seams for durability. The screen processes incorporate the use of the latest equipment and technology and the inks used for printing are the best commercial grade available. This ensures the highest quality and longevity of the apparel design.
For the motorsport enthusiasts who wish to own a piece of motorsport art, Race Rally Road also sells racing car art prints from the world’s leading automotive artists including Michael and Graham Turner. R3’s finest collection of open edition and signed limited edition automotive prints are thoughtful gifts for any motorsport follower. The artists have conducted extensive research to develop a style of art that is realistic and depicts an actual event with considerable historical significance.
For a detailed historic account of a particular motorsport events, R3 also source a range of general automotive and racing car books by leading publishers. With access to a large selection of books, automotive enthusiasts will find a book on almost any historical event at a very attractive price.
R3 also has an extensive range of race, rally and road collector diecast cars and bikes, primarily in the scales of 1/18 and 1/43.. R3 offers collectors access to thousands of motor sport diecast cars and bikes from all major manufacturers including Minichamps, Autoart, Kyosho, Biante and Classic Carlectables to name a few.
R3 prides itself on being very competitive on price and deliver to almost anywhere. For enquires regarding collector car and vintage race car models, visit http://www.racerallyroad.com/ or join R3 on Twitter http://twitter.com/racerallyroad
Sunday, October 3, 2010
Defending Your IP
Defending Your IP
Wednesday 27 October from 4:00pm – 6:00pm
Venue: Davies Collison Cave – Level 14, 255 Elizabeth Street Sydney
Creating business value through innovation is a key factor in the success of many businesses. But what happens when your idea or product has been stolen?
Defending Your IP presents the steps you should consider to both legally and commercially protect your intellectual property.
“Rapid path to market is essential once you’ve secured your IP – there is a commercial window that needs to be exploited and many patent filers don’t realise this dynamic”, says Dan Liszka, CEO NSW Innovation Advisory Service.
Defending Your IP will be presented by Chris Carter, Partner, Davies Collison Cave (DCC). Chris has particular expertise in patent and design law. DCC provide commercially focused advice relating to obtaining and enforcing intellectual property rights. Also speaking will be Dan Liszka, Managing Director Alchemy Equities and NSW Innovation Advisory Service.
Defending Your IP is a NSW Innovation Advisory Service event. The NSW IAS is supported by the NSW State Government to assist innovators, inventors, entrepreneurs and small business to turn new ideas into viable products and new businesses.
To attend email: info@ausinvent.com or call on 1300 411 417
**************
For further information or interview opportunities please contact:
Brianna Power
Affinity Marketing
P: 02 8006 5035| M: 0403 904 912| E: brianna@affinitymarketing.com.au
Tips to Stop the Top Self Esteem Destroyer - Cold Sores
Tips to Stop the Top Self Esteem Destroyer – Cold Sores
Even if you’ve never had a cold sore you probably know someone close to you who has. A cold sore is rarely an enjoyable experience and can easily lower a person’s self-esteem.
Here we list some practical actions and tips to put a person’s cold sore fears to rest.
Remember: cold sores are completely normal
If you ever get a cold sore try to remember that you are not being singled out and are far from being alone. It may not feel like it when you experience one, but more people are affected by cold sores than are not! Over 70% of Australian adults are infected with the cold sore virus and of these, more than a third will experience a cold sore that comes back. Talk to your friends and family and ask them if they’ve ever had a cold sore, you might be surprised at how common they actually are.
Don’t be embarrassed about something that’s not your fault
If you had tonsillitis or a cold would you feel embarrassed? Cold sores are an infection too and there is no special type of person who gets them. There is certainly no need to be ashamed by a cold sore, no more than you would be ashamed by having any other infection or virus. Remember though to take precautions to protect the people around you from catching one too. You can do this by doing things like not sharing drinks, food, make-up, cutlery, or any objects that may have touched the active cold sore infection whenever you notice signs or symptoms of a cold sore.
Cold sores are spread by direct contact with the infection while it is on the skin’s surface. This could include skin-to-skin contact such as kissing or occasionally it could include contact with an object that has touched the cold sore - such as a drinking glass or lip-gloss. If an object happens to make contact with a cold sore, be mindful not to let anyone use the item until it has been cleaned.
Help the cold sore go away quickly
Usually the biggest problem with a cold sore is how it looks and feels. If you can remedy the visible blisters and make them go away in a minimum amount of time you will be well on your way to looking and feeling your best again. To make a big problem a much smaller one, try applying the new cold sore product Dynamiclear Rapid® which helps to heal the symptoms rapidly in just one application (saving you from having to constantly reapply a treatment)and is now available in leading pharmacies.
Take advantage of the time-out
If nothing you have gets rid of that cold sore in a flash and you still feel like hiding from the world then sometimes a day indoors can be the best course of action. If you decide to lay low try to use the space wisely and spend it doing things that will make you feel better or rewarded. You could catch up on tasks you’ve been putting off, write an email to a friend or get creative in a craft or project that you’ve wanted to do for ages. Sometimes a good old-fashioned DVD with popcorn is equally as effective. It is not every day that we get time to ourselves away from friends and strangers, so enjoy it if you can!
Chat with other people who understand what you’re going through
It can be refreshing to talk with someone who knows exactly what a cold sore feels like or to get advice from someone who has been there before, and an online chat room is one way to do this. There are all kinds of support groups and chat sites, including ones that specifically cater for people with cold sores.
Take steps to help prevent the cold sore from coming back
The last thing you need is a cold sore that comes back again and again. If this is happening to you have a look at your diet and lifestyle to see if you can make any improvements that will help your body better fight the infection. For a free copy of the comprehensive diet and lifestyle guide Cold Sore Free Diet Guide visit www.coldsorefacts.com.au
Stress, UV sun exposure, hormones and some medications can also affect cold sore recurrences, so it is important to address these issues where you can. Changing how you react to stressful situations, using sun protection such as a hat and sunscreen and following a healthy diet are all practical ways to reduce cold sores.
Spread the word, not the cold sore...
Most people know very little about cold sores and sometimes they have pre-existing beliefs that are not always correct. The truth is, cold sores are extremely common, rarely pose any health problem and are easy not to spread with a little sense and sensibility.
Try to educate your friends and family if you have the opportunity. Let them know that cold sores are completely normal and, as long as you are responsible, there really is no need to be ashamed or fearful of something as minor as the common cold sore.
Dynamiclear Rapid® is a world first one application formula for symptomatic relief of cold sores. The actives in Dynamiclear work by penetrating the DNA of the cold sore virus, thereby inactivating and eliminating the virus on direct contact. Unlike existing cold sore products, results are seen rapidly from just one application, and there are no inconvenient repeat applications. One breakout = One application.
For more information visit http://www.dynamiclear-rapid.com or phone 1800 646 921
Saturday, September 4, 2010
New Pump Technology to Save Water Australia Wide
MEDIA RELEASE 31/08/2010
New Pump Technology to Save Water Australia Wide
Every year, Australians lose huge amounts of water due to burst water pipes/valves and faulty pumps and equipment. As world water shortages continue to escalate, preservation of our water resources is a key necessity in Australia’s national population and agricultural polices.
The statistics, both nationally and worldwide, paint a very dim picture toward our overall water supply. Australia is a nation that is constantly threatened with drought. In other countries, such as the USA, 50% of metropolitan cities are running out of water. Singapore is estimated to run out of water by 2030. On another scale, up to 30% of fresh water supplies are lost due to leakage in developed countries, and in some major cities losses can run as high as 40% to 70%.
The H20 Pressure Pump Controller has recently launched in Australia. Developed locally by Director, Robert Porter-Coote, the compact and clever water control and monitoring device has many applications and far-reaching environmental and cost-saving implications. It has the potential to save households and commercial premises up to 180 million litres of water a year, nationwide.
The intelligent device monitors the flow of electricity, rather than the flow of water to a pump – enabling the H20 to intuitively sense when a pump is running unnecessarily and effectively shut off the water supply if a tap is burst or left on.
Small enough to fit in the palm of your hand, safe, robust and durable, the H20 Water Pressure Controller is adaptable to all applications - domestic, commercial and rural .
Robert Porter-Coote said that the H20 Water Pressure Controller would ensure that only minimal amounts of water would be lost. “It provides a continual flow of water for a preset period of time from when the tap is turned on and then when that time limit is reached it stops pumping”, he says.
“It is the first product of its kind and has massive implication for our ongoing water shortage issues. It provides security and peace of mind for farmers who can rest assured their entire water reserve will not be lost due to accident or fault.”
The H20 Organiser device can also protect schools (who have massive water wastage out of school hours) and households.
Due to its solid marketability, strong interest in the product has been received from overseas customers and distributors, and recent distribution MOU’s have been signed for Thailand, Malaysia and Singapore and Indonesia.
The H20 Pressure Pump Controller is currently available by individual order and is due to go into commercial production in October 2010.
For more information:
Visit http://www.h2organiser.com.au for more company information.
New Pump Technology to Save Water Australia Wide
Every year, Australians lose huge amounts of water due to burst water pipes/valves and faulty pumps and equipment. As world water shortages continue to escalate, preservation of our water resources is a key necessity in Australia’s national population and agricultural polices.
The statistics, both nationally and worldwide, paint a very dim picture toward our overall water supply. Australia is a nation that is constantly threatened with drought. In other countries, such as the USA, 50% of metropolitan cities are running out of water. Singapore is estimated to run out of water by 2030. On another scale, up to 30% of fresh water supplies are lost due to leakage in developed countries, and in some major cities losses can run as high as 40% to 70%.
The H20 Pressure Pump Controller has recently launched in Australia. Developed locally by Director, Robert Porter-Coote, the compact and clever water control and monitoring device has many applications and far-reaching environmental and cost-saving implications. It has the potential to save households and commercial premises up to 180 million litres of water a year, nationwide.
The intelligent device monitors the flow of electricity, rather than the flow of water to a pump – enabling the H20 to intuitively sense when a pump is running unnecessarily and effectively shut off the water supply if a tap is burst or left on.
Small enough to fit in the palm of your hand, safe, robust and durable, the H20 Water Pressure Controller is adaptable to all applications - domestic, commercial and rural .
Robert Porter-Coote said that the H20 Water Pressure Controller would ensure that only minimal amounts of water would be lost. “It provides a continual flow of water for a preset period of time from when the tap is turned on and then when that time limit is reached it stops pumping”, he says.
“It is the first product of its kind and has massive implication for our ongoing water shortage issues. It provides security and peace of mind for farmers who can rest assured their entire water reserve will not be lost due to accident or fault.”
The H20 Organiser device can also protect schools (who have massive water wastage out of school hours) and households.
Due to its solid marketability, strong interest in the product has been received from overseas customers and distributors, and recent distribution MOU’s have been signed for Thailand, Malaysia and Singapore and Indonesia.
The H20 Pressure Pump Controller is currently available by individual order and is due to go into commercial production in October 2010.
For more information:
Visit http://www.h2organiser.com.au for more company information.
Friday, August 27, 2010
Cold Sore Myths Exposed
Cold Sore Myths Exposed
Even though cold sores affect over a third of all Australian adults, there is still much confusion and various myths amongst sufferers and non-sufferers alike about what causes them. Here are five of the most common myths when it comes to cold sores:
Myth # 1 – Cold Sores are caused by poor diet
A poor diet can make a cold sore reoccurrence more likely but cold sores are not actually caused by what you eat or drink. Instead cold sores are caused by a tiny virus called Herpes simplex virus or HSV.
Once you catch the cold sore virus it remains in the body until it is “activated” and causes symptoms, such as a little cluster of blisters on the lip. Things like poor diet, stress, hormones, extreme changes in the temperature and being sick can sometimes contribute to the cold sore virus becoming active.
Tip: If you are already prone to having a cold sore then what you eat can make a difference. In addition to eating as healthily as possible, try avoiding or reducing foods such as chocolate and nuts which are both high in the amino acid Arginine and low in the amino acid Lysine. Arginine is an amino acid which can aggravate the cold sore virus for some people, especially if it is not balanced by a proportional amount of Lysine in the diet.
Myth #.2 – Cold Sores ‘pop up’ in winter after a cold or flu
Also called fever blisters, cold sores have earned their nickname because they can appear after a person has been ill or had a fever. Since we are more likely to catch a cold or flu during winter these colder months are often referred to as the “cold sore season”.
However, cold sores can strike at any time of the year and are common in summer months too. This is because UV sun exposure can irritate the delicate skin on the lips which can sometimes trigger a cold sore.
Tip: Taking an immune boosting product during winter and using a moisturising lip balm with SPF 15+ sun block during summer can help to prevent a cold sore attack.
Myth #.3 – Cold sores take several days to heal
Not necessarily so, it really depends on how your body naturally responds to the cold sore virus, your particular symptoms and what treatment you use - if any. Some people prefer to just ‘ride it out’ or use a home remedy to try and prevent or clear the blisters such as applying cold tea bags, ice, honey or dabbing alcohol.
A typical cold sore will go away in 1 to 2 weeks if no treatment is used. However, there are now clinically trialled cold sore products which can help to speed healing, so it may not always be necessary to hide the days away waiting for a cold sore to clear.
Tip: In October 2009 a world first “once only” cold sore application was released in Australian pharmacies under the name Dynamiclear Rapid®. This offers sufferers a new way to manage cold sore symptoms without the need for daily or repeat applications. Also obtainable are Acyclovir based creams which have been available since the 1980s. These creams are recommended to be applied 5 times per day for 5 days and need to be started at the first sign of symptoms.
Myth #.4 – If someone in your family gets cold sores you will get them too
No, not necessarily true. Cold sores are not a genetic condition, meaning they are not passed on from a parent to a child in the DNA or genes. Cold sores are spread by direct contact with the virus while it is active on the skin’s surface.
For example, if you kiss someone while you have an active cold sore this could spread the infection to the person who you kissed.
Tip: To prevent spreading a cold sore, do not kiss another person whenever you notice symptoms or feel one coming on. This includes from the first moment you feel symptoms until the skin has completely healed.
Myth #.5 – Cold sores can be spread via a person’s saliva
This is a misconception. Cold sores are not spread via body fluids such as saliva or blood. Cold sores can however be spread via an object if it has come into direct contact with the active cold sore virus and then touches healthy skin shortly after, such as through sharing the same drinking glass, lip gloss or cigarette while a person has a cold sore.
Tip: Do not share drinks, make-up, food, utensils, cigarettes or other inanimate objects that come into contact with your mouth whenever you see or feel cold sore symptoms.
Even though cold sores affect over a third of all Australian adults, there is still much confusion and various myths amongst sufferers and non-sufferers alike about what causes them. Here are five of the most common myths when it comes to cold sores:
Myth # 1 – Cold Sores are caused by poor diet
A poor diet can make a cold sore reoccurrence more likely but cold sores are not actually caused by what you eat or drink. Instead cold sores are caused by a tiny virus called Herpes simplex virus or HSV.
Once you catch the cold sore virus it remains in the body until it is “activated” and causes symptoms, such as a little cluster of blisters on the lip. Things like poor diet, stress, hormones, extreme changes in the temperature and being sick can sometimes contribute to the cold sore virus becoming active.
Tip: If you are already prone to having a cold sore then what you eat can make a difference. In addition to eating as healthily as possible, try avoiding or reducing foods such as chocolate and nuts which are both high in the amino acid Arginine and low in the amino acid Lysine. Arginine is an amino acid which can aggravate the cold sore virus for some people, especially if it is not balanced by a proportional amount of Lysine in the diet.
Myth #.2 – Cold Sores ‘pop up’ in winter after a cold or flu
Also called fever blisters, cold sores have earned their nickname because they can appear after a person has been ill or had a fever. Since we are more likely to catch a cold or flu during winter these colder months are often referred to as the “cold sore season”.
However, cold sores can strike at any time of the year and are common in summer months too. This is because UV sun exposure can irritate the delicate skin on the lips which can sometimes trigger a cold sore.
Tip: Taking an immune boosting product during winter and using a moisturising lip balm with SPF 15+ sun block during summer can help to prevent a cold sore attack.
Myth #.3 – Cold sores take several days to heal
Not necessarily so, it really depends on how your body naturally responds to the cold sore virus, your particular symptoms and what treatment you use - if any. Some people prefer to just ‘ride it out’ or use a home remedy to try and prevent or clear the blisters such as applying cold tea bags, ice, honey or dabbing alcohol.
A typical cold sore will go away in 1 to 2 weeks if no treatment is used. However, there are now clinically trialled cold sore products which can help to speed healing, so it may not always be necessary to hide the days away waiting for a cold sore to clear.
Tip: In October 2009 a world first “once only” cold sore application was released in Australian pharmacies under the name Dynamiclear Rapid®. This offers sufferers a new way to manage cold sore symptoms without the need for daily or repeat applications. Also obtainable are Acyclovir based creams which have been available since the 1980s. These creams are recommended to be applied 5 times per day for 5 days and need to be started at the first sign of symptoms.
Myth #.4 – If someone in your family gets cold sores you will get them too
No, not necessarily true. Cold sores are not a genetic condition, meaning they are not passed on from a parent to a child in the DNA or genes. Cold sores are spread by direct contact with the virus while it is active on the skin’s surface.
For example, if you kiss someone while you have an active cold sore this could spread the infection to the person who you kissed.
Tip: To prevent spreading a cold sore, do not kiss another person whenever you notice symptoms or feel one coming on. This includes from the first moment you feel symptoms until the skin has completely healed.
Myth #.5 – Cold sores can be spread via a person’s saliva
This is a misconception. Cold sores are not spread via body fluids such as saliva or blood. Cold sores can however be spread via an object if it has come into direct contact with the active cold sore virus and then touches healthy skin shortly after, such as through sharing the same drinking glass, lip gloss or cigarette while a person has a cold sore.
Tip: Do not share drinks, make-up, food, utensils, cigarettes or other inanimate objects that come into contact with your mouth whenever you see or feel cold sore symptoms.
Dynamiclear Rapid® is a world first one application formula for symptomatic relief of cold sores. The actives in Dynamiclear work by penetrating the DNA of the cold sore virus, thereby inactivating and eliminating the virus on direct contact. Unlike existing cold sore products, results are seen rapidly from just one application, and there are no inconvenient repeat applications. One breakout = One application.
For more information visit http://www.dynamiclear-rapid.com or phone 1800 646 921
For more information visit http://www.dynamiclear-rapid.com or phone 1800 646 921
Tuesday, July 27, 2010
Concept to Reality – The Design Journey | Free seminar for NSW businesses
MEDIA RELEASE
28th July 2010
Concept to Reality – The Design Journey
Sydney Powerhouse Museum
Free seminar for NSW businesses
Tuesday 10th August from 2:00pm - 4.00pm
Innovation through design is one of many competitive weapons used in business today. Bringing these design ideas to market however, needs a solid, systemised approach in order to ensure that they are fully realised on a commercial level.
Presented by the NSW Innovation Advisory Service (IAS), the seminar Concept to Reality – The Design Journey outlines how to turn ideas and inventions into viable, marketable products. This seminar will provide a step-by-step guide on how to avoid the pitfalls of developing an idea and will cover the critical elements needed to turn a sketch on paper into a commercially viable product. Using local case studies we will observe practical pathways to commercial success that will help inventors and designers turn that product into reality.
Concept to Reality – The Design Journey will be presented by Andrew Dowe, Senior Client Manager with the NSW Innovation Advisory Service, with the case studies presented by Tim Phillips from Sydney Design Firm Kennovations, who will cover topics such as how to design for a market, manufacturing (including sourcing manufacturers overseas), rapid prototyping, and assessing the viability of a design. They will be joined by Chris Carter of Davies Collison Cave, Australia’s leading Intellectual Property (IP) firm to discuss the relevant intellectual property matters such as brand management, trade marks and patents that will help you understand how you can protect your ideas and designs.
A free consultation service will be available with the NSW Innovation Advisory Service, Davies Collison Cave and Kennovations the following day on Wednesday 11th August.
To book appointments call 1300 411 417 or info@ausinvent.com or visit http://www.ausinvent.com
The NSW Innovation Advisory Service is supported by the NSW State Government to support innovators, inventors, entrepreneurs and small to medium enterprises to turn new ideas into viable products and new businesses.
**************
For further information or interview opportunities please contact:
Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: brianna@affinitymarketing.com.au
Kate Ingham
Alchemy Equities
M: +61 414 321 641
E: kingham@alchemyequities.com.au
28th July 2010
Concept to Reality – The Design Journey
Sydney Powerhouse Museum
Free seminar for NSW businesses
Tuesday 10th August from 2:00pm - 4.00pm
Innovation through design is one of many competitive weapons used in business today. Bringing these design ideas to market however, needs a solid, systemised approach in order to ensure that they are fully realised on a commercial level.
Presented by the NSW Innovation Advisory Service (IAS), the seminar Concept to Reality – The Design Journey outlines how to turn ideas and inventions into viable, marketable products. This seminar will provide a step-by-step guide on how to avoid the pitfalls of developing an idea and will cover the critical elements needed to turn a sketch on paper into a commercially viable product. Using local case studies we will observe practical pathways to commercial success that will help inventors and designers turn that product into reality.
Concept to Reality – The Design Journey will be presented by Andrew Dowe, Senior Client Manager with the NSW Innovation Advisory Service, with the case studies presented by Tim Phillips from Sydney Design Firm Kennovations, who will cover topics such as how to design for a market, manufacturing (including sourcing manufacturers overseas), rapid prototyping, and assessing the viability of a design. They will be joined by Chris Carter of Davies Collison Cave, Australia’s leading Intellectual Property (IP) firm to discuss the relevant intellectual property matters such as brand management, trade marks and patents that will help you understand how you can protect your ideas and designs.
A free consultation service will be available with the NSW Innovation Advisory Service, Davies Collison Cave and Kennovations the following day on Wednesday 11th August.
To book appointments call 1300 411 417 or info@ausinvent.com or visit http://www.ausinvent.com
The NSW Innovation Advisory Service is supported by the NSW State Government to support innovators, inventors, entrepreneurs and small to medium enterprises to turn new ideas into viable products and new businesses.
**************
For further information or interview opportunities please contact:
Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: brianna@affinitymarketing.com.au
Kate Ingham
Alchemy Equities
M: +61 414 321 641
E: kingham@alchemyequities.com.au
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