Cold Sore Myths Exposed

Cold Sore Myths Exposed

Even though cold sores affect over a third of all Australian adults, there is still much confusion and various myths amongst sufferers and non-sufferers alike about what causes them. Here are five of the most common myths when it comes to cold sores:

Myth # 1 – Cold Sores are caused by poor diet
A poor diet can make a cold sore reoccurrence more likely but cold sores are not actually caused by what you eat or drink. Instead cold sores are caused by a tiny virus called Herpes simplex virus or HSV.
Once you catch the cold sore virus it remains in the body until it is “activated” and causes symptoms, such as a little cluster of blisters on the lip. Things like poor diet, stress, hormones, extreme changes in the temperature and being sick can sometimes contribute to the cold sore virus becoming active.

Tip: If you are already prone to having a cold sore then what you eat can make a difference. In addition to eating as healthily as possible, try avoiding or reducing foods such as chocolate and nuts which are both high in the amino acid Arginine and low in the amino acid Lysine. Arginine is an amino acid which can aggravate the cold sore virus for some people, especially if it is not balanced by a proportional amount of Lysine in the diet.

Myth #.2 – Cold Sores ‘pop up’ in winter after a cold or flu
Also called fever blisters, cold sores have earned their nickname because they can appear after a person has been ill or had a fever. Since we are more likely to catch a cold or flu during winter these colder months are often referred to as the “cold sore season”.

However, cold sores can strike at any time of the year and are common in summer months too. This is because UV sun exposure can irritate the delicate skin on the lips which can sometimes trigger a cold sore.

Tip: Taking an immune boosting product during winter and using a moisturising lip balm with SPF 15+ sun block during summer can help to prevent a cold sore attack.

Myth #.3 – Cold sores take several days to heal
Not necessarily so, it really depends on how your body naturally responds to the cold sore virus, your particular symptoms and what treatment you use - if any. Some people prefer to just ‘ride it out’ or use a home remedy to try and prevent or clear the blisters such as applying cold tea bags, ice, honey or dabbing alcohol.
A typical cold sore will go away in 1 to 2 weeks if no treatment is used. However, there are now clinically trialled cold sore products which can help to speed healing, so it may not always be necessary to hide the days away waiting for a cold sore to clear.

Tip: In October 2009 a world first “once only” cold sore application was released in Australian pharmacies under the name Dynamiclear Rapid®. This offers sufferers a new way to manage cold sore symptoms without the need for daily or repeat applications. Also obtainable are Acyclovir based creams which have been available since the 1980s. These creams are recommended to be applied 5 times per day for 5 days and need to be started at the first sign of symptoms.


Myth #.4 – If someone in your family gets cold sores you will get them too
No, not necessarily true. Cold sores are not a genetic condition, meaning they are not passed on from a parent to a child in the DNA or genes. Cold sores are spread by direct contact with the virus while it is active on the skin’s surface.

For example, if you kiss someone while you have an active cold sore this could spread the infection to the person who you kissed.

Tip: To prevent spreading a cold sore, do not kiss another person whenever you notice symptoms or feel one coming on. This includes from the first moment you feel symptoms until the skin has completely healed.

Myth #.5 – Cold sores can be spread via a person’s saliva
This is a misconception. Cold sores are not spread via body fluids such as saliva or blood. Cold sores can however be spread via an object if it has come into direct contact with the active cold sore virus and then touches healthy skin shortly after, such as through sharing the same drinking glass, lip gloss or cigarette while a person has a cold sore.

Tip: Do not share drinks, make-up, food, utensils, cigarettes or other inanimate objects that come into contact with your mouth whenever you see or feel cold sore symptoms.

Dynamiclear Rapid® is a world first one application formula for symptomatic relief of cold sores. The actives in Dynamiclear work by penetrating the DNA of the cold sore virus, thereby inactivating and eliminating the virus on direct contact. Unlike existing cold sore products, results are seen rapidly from just one application, and there are no inconvenient repeat applications. One breakout = One application.

For more information visit http://www.dynamiclear-rapid.com or phone 1800 646 921

Concept to Reality – The Design Journey | Free seminar for NSW businesses

MEDIA RELEASE
28th July 2010

Concept to Reality – The Design Journey
Sydney Powerhouse Museum

Free seminar for NSW businesses

Tuesday 10th August from 2:00pm - 4.00pm

Innovation through design is one of many competitive weapons used in business today. Bringing these design ideas to market however, needs a solid, systemised approach in order to ensure that they are fully realised on a commercial level.

Presented by the NSW Innovation Advisory Service (IAS), the seminar Concept to Reality – The Design Journey outlines how to turn ideas and inventions into viable, marketable products. This seminar will provide a step-by-step guide on how to avoid the pitfalls of developing an idea and will cover the critical elements needed to turn a sketch on paper into a commercially viable product. Using local case studies we will observe practical pathways to commercial success that will help inventors and designers turn that product into reality.

Concept to Reality – The Design Journey will be presented by Andrew Dowe, Senior Client Manager with the NSW Innovation Advisory Service, with the case studies presented by Tim Phillips from Sydney Design Firm Kennovations, who will cover topics such as how to design for a market, manufacturing (including sourcing manufacturers overseas), rapid prototyping, and assessing the viability of a design. They will be joined by Chris Carter of Davies Collison Cave, Australia’s leading Intellectual Property (IP) firm to discuss the relevant intellectual property matters such as brand management, trade marks and patents that will help you understand how you can protect your ideas and designs.

A free consultation service will be available with the NSW Innovation Advisory Service, Davies Collison Cave and Kennovations the following day on Wednesday 11th August.

To book appointments call 1300 411 417 or info@ausinvent.com or visit http://www.ausinvent.com

The NSW Innovation Advisory Service is supported by the NSW State Government to support innovators, inventors, entrepreneurs and small to medium enterprises to turn new ideas into viable products and new businesses.

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For further information or interview opportunities please contact:

Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: brianna@affinitymarketing.com.au

Kate Ingham
Alchemy Equities
M: +61 414 321 641
E: kingham@alchemyequities.com.au

PM PUTS THE FOCUS ON OUR RANGA RELATIVES

MEDIA RELEASE: FOR IMMEDIATE RELEASE

PM PUTS THE FOCUS ON OUR RANGA RELATIVES

Julia draws attention to the plight of our endangered friends

Adopt an infant orangutan and help save this magnificent species

Feel like following the red-head revolution? Why not add a new member to your family? Get involved by inviting a critically endangered, cuddly member into your family by adopting an infant orangutan through the Australian Orangutan Project (AOP). Share the joy with your entire family and help to bring awareness to the plight of this species in trouble.

Did you know that orangutans are great apes, as opposed to monkeys, and are closely related to humans, having 97% of DNA in common? For the small sum of just $55 a year, families and individuals can adopt an orangutan and make a real difference to this unique and special species.

14 year old Daniel Clarke, Australian Orangutan Project’s ‘Children’s Ambassador’ calls on all Australians to help save the endangered species. “There are so many orphan orangutans that need our help now. Palm Oil plantations and forest clearing are rapidly destroying remaining habitat and soon there will be too little forest for rehabilitated orangutans to return to. It is my goal this year as Children’s Ambassador is to help raise $100,000 toward the protection of the orangutans.”

Only one out of six orangutan orphans are lucky enough to be rescued from the sides of roads or confiscated from families keeping them as illegal pets, with nearly 1500 orphaned orangutans living in rescue and rehabilitation centres throughout Indonesia and Malaysia.

“Adoption is an opportunity to make a real difference to orangutans’ lives by improving their survival chances, offering them a safe, secure and stable future and habitat. From what our adoptive families tell us it is an enormously rewarding experience for them too,” says Leif Cocks, President and Founder of the Australian Orangutan Project.

The Australian Orangutan Project is a not-for-profit organisation, supporting orangutan conservation, rainforest protection and reintroduction of orphans in order to save the species from extinction. Australian Orangutan Project collaborates with several orangutan conservation projects, as well as providing habitat protection through its own Safeguard project – guard patrols that deter wildlife poaching, illegal logging and land clearing in Borneo and Sumatra.

Further information, adoption details and gift ideas can be found at the Australian Orangutan Project’s website, www.orangutan.org.au

For further information, or to arrange an interview with AOP please contact:

Affinity Marketing Ph: 02 8006 5035 Brianna Power
0403 904 912 / brianna@affinitymarketing.com.au

Turning Opportunity Into Commercial Reality

Media Release
July 2010

Turning Opportunity Into Commercial Reality
Free Innovation Information Seminar for Businesses in Griffith

Date: Tuesday, 27th of July
Venue: Griffith Leagues Club

INNOVATION IN BUSINESS
Innovation is the competitive weapon of this century. Bringing ideas to market however, needs a solid systemised approach to the commercialisation process, for the idea to be fully realised.

Turning opportunity into Commercial Reality will outline the steps to consider when commercialising your idea or service It will cover what elements are required to build value into your company, manage your intellectual property and strategies to effectively grow your business or build value into the business and getting it ready to sell. With state and federal sources now opening up to support innovation and early stage commercialisation, there are new avenues to consider for SME’s. This presentation will cover how this support could work for your company.

And with debt equity harder to come by these days for small business, many companies are looking at private equity.

Turning opportunity into Commercial Reality will be presented by Dan Liszka, Sharon Adams, Peter Steer, Leon Skaliotis, Duncan Farquhar, Matthew Warnken, William Hird & Marion Heathcote.

The presentation will focus on how to:
Reduce the need to take on excessive levels of debt.
Eliminate the need to sell off your business’s controlling interest.
Establish a legally compliant capital raising vehicle.
Companies wishing to explore their financing options in the short or long term should attend.

A free consultation service will be available with both the NSW Innovation Advisory Service or the Visiting Patent Attorney on the following day, Wednesday, 28th of July from 9am to 4pm. To book appointments call 1300 411 417 or info@ausinvent.com.

The NSW Innovation Advisory Service is supported by the NSW Government to provide practical support and assistance to start-up companies, inventors, innovators and small to medium enterprises through all stages of commercialisation.

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For further information or interview opportunities please contact:
Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: info@affinitymarketing.com.au


Presented by:

Dan Liszka - NSW Innovation Advisory Service - Provide practical support and assistance to start-up companies, inventors, innovators and small to medium enterprises through all stages of commercialisation.

Sharon Adams - De Bortoli Wines - Sharon has spent the last 10 years at De Bortoli Wines as the Quality Manager, developing and implementing the Integrated Risk Management System ensuring that all legal and ethical obligations along with quality and food safety requirements are being met.

Peter Steer - FlexTank - Design, produce and market oxygen-permeable, polymer wine-maturation and storage tanks.

Leon Skaliotis - FT Technologies - Is an Australian company that developed the Spinning Cone Column for the recovery and management of aroma and flavour. They are also the owners and manufacturer of the Centritherm® evaporator.

Duncan Farquhar - National Wine & Grape Industry Centre - Has mapped Pathways to Innovation Outcomes for all research being conducted at the Centre.

Matthew Warnken - Crucible Carbon - Has been leading consulting teams around start-up projects in resource recovery and renewable energy for the last decade.

William Hird & Marion Heathcote - Davies Collison Cave - Australia's leading Intellectual Property (IP) firm, specialising in the protection and enforcement of Patent, Trade Mark and Design Registrations.

Top tips for avoiding cold sores during the frosty season

It‘s the time of year when the weather is cooling and the sniffles are sneaking up on us that the cold sore virus likes to play havoc, raising its not so attractive head for all the world to see.

Before that cold sore gets a chance, learn about the various tools available for you to utilise to help minimise the ugly and sometimes painful effects of cold sores.

Lifestyle Tips to Reduce Cold Sores:

• Avoid supplements or protein shakes that contain added Arginine (an amino acid)
• Reduce Arginine rich foods such as chocolate, oats, nuts and beer
• Eat a diet rich in natural foods; cut down on white and refined sugars, white flour, dairy, processed meat products, alcohol, caffeine, saturated animal fats and foods with additives
• Increase the amounts and variety of raw fruits and vegetables in the diet
• Avoid artificial sweeteners
• Drink lots of quality water every day (at least 6 to 8 glasses). Choose filtered, alkaline water where possible
• Avoid steroid based medications if possible, such as cortisone
• Address hormonal imbalances or underlying health issues
• Reduce alcohol and recreational drug consumption
• Meditation – try to clear the mind and let go of negative emotions and attachments
• Try to avoid getting sunburnt or chaffed lips; use an SPF 15+ sunscreen or lip balm, wear a hat while in the sun and limit excessive UV exposure
• Moisturise your lips regularly to help prevent cracking and dryness
• Topically attack each breakout to help reduce viral population
• Take beneficial supplements to help prevent a cold sore recurrence when needed

Natural Remedies to help ward off a Cold Sore:

Andrographis – this wonder herb can inhibit cold sore virus activity in vitro and improve the level of killer T-helper cells (cells in your immune system that are essential to control cold sores). 
Combine with the herbs Echinacea and Olive Leaf for best results.

Lysine – this is an amino acid that is shown in studies to reduce the frequency of cold sore breakouts and accelerate healing. It does this by naturally restricting another amino acid called Arginine, which the cold sore virus needs to become active.


Broccoli, Cabbage and Brussel Sprouts – these vegetables are naturally high in a compound called indole-3-carbinol (I3C) which clinical studies show may have the potential to interfere with the way the cold sore virus reproduces, so eat plenty of these veges to help keep breakouts away.

Dynamiclear Rapid® – an all natural plant and mineral formulation that is applied externally onto the skin, demonstrated in clinical trials to give fast relief from cold sore symptoms in just one application. Dynamiclear works by penetrating and destroying the DNA of the cold sore virus, thus ‘inactivating’ the virus on contact. Anecdotal evidence suggests that Dynamiclear may also help to reduce the frequency and intensity of recurring symptoms.

Engystol® – this is a homeopathic remedy made by a reputable German brand named Heel. Engystol can be beneficial in strengthening an immune response against the cold sore virus, and may be particularly helpful in persistent cases.

Panax ginseng – if needed can help to counteract the effects of stress, past or present illness, alcohol and other strains on the immune system. This in turn can help to prevent a cold sore.

By educating people about Cold Sores, and the tools and knowledge that can be used to keep them away, it not only helps to ease the pain and embarrassment but can also help to reduce the incidence of cold sore infections.

Here’s to a happy, clear and peaceful winter.

Miriam Spurge
Holistic Viral Consultant, Global Herbal Supplies


For further product information please visit :

Website: http://www.dynamiclear-rapid.com
Phone: 1800 646 921

Local Innovation To Save Australia Millions Of Litres Of Water A Year

A revolutionary, locally designed, water saving innovation, the H20 Organiser, has recently launched in Australia. This compact, clever device has many uses and far-reaching environmental and cost-saving implications, with the potential to save households and commercial premises up to 180 million litres of water a year, nationwide.

Every year, Australians lose huge amounts of water due to burst water pipes/vales and faulty equipment - hence the H20 Organiser, which has been 14 years in the making, represents a unique opportunity for interested parties to get in at the ground level and be part of the company’s growth, as it expands its production and sales processes to distribute what is being considered a first for Australia and potentially the world. Further, due its initial success in local markets, significant interest has already been expressed in the H20 Organiser from overseas customers and distributors, and recent distribution MOU’s have been signed for Thailand, Malaysia and Singapore and Indonesia.

The H20 Organiser presents an easy, convenient and cost effective solution to the ongoing problem of water wastage. This intelligent device monitors the flow of electricity, rather than the flow of water to a pump – enabling the H20 to intuitively sense when a pump is running unnecessarily and avoid what can potentially be disastrous losses of water (sometimes up to tens of thousands of litres).

H20 Organiser Co-Director, Robert Porter-Coote said that the H20 Organiser was yet another example of necessity being the mother of invention, “I was the owner of a piggery during the drought, and I was constantly being faced with flooding, at a time when I could ill afford it. Often I’d have burst pipes during the night, caused by the livestock”.

This resulted in Mr. Porter-Coote having to turn off his pipes each and every night to avoid any water wastage, a necessary inconvenience. However, when he spoke with other farmers, he found the problem wasn’t unique to his estate.

“Everyone I spoke to said it was impossible to measure the electricity flow. Pressure controls worked once all the water had been pumped out, which didn’t help. If you could measure electricity flow instead, you’d be able to stop the water after a certain period of time and not have it running out all night.”

The H20 Organiser solves this problem by monitoring the operational time of your water and stopping the pump should it pump for longer than a specified period of time, saving up to tens of thousands of litres of water in the cases of burst pipes or leaking valves.

The reality of the kind of water loss at stake from faulty or broken water conduits is considerable, with Mr. Porter-Coote detailing the full extent of the problem, “The smallest pump can empty 10,000 litres in 3 hours. However, the H20 Organiser recognizes that the system has been running for more than say 15 minutes and automatically switches off, so you only lose about 1,000 litres in 15 minutes. You can predetermine your average time and then set the H2O”.

Small enough to fit in the palm of your hand, safe, robust and durable, the H20 Organiser is adaptable to all applications - domestic, commercial or rural - with added flexibility features, “15 minutes is the default on the cut-off timer, but settings can be changed to suit individual needs,” says Mr. Porter-Coote.

When it comes to diverse needs, the H20 Organiser has everyone covered from schools (who have massive water wastage out of school hours), and householders. “Aussie householders can benefit from the H20 Organiser too”, says Mr. Porter-Coote. “It can even save a lake from forming under a house, if a toilet’s water pipes burst and overflow”. Originally devised for use by people who store water, such as in dams and tanks, the H20 Organiser can be retrofitted to any pump or water system, offering broad water saving applications in residential, rural, industrial and commercial settings.

The H2O Organiser is currently working with Alchemy Equities, a member of the Australian Small Scale Offerings board, and specialist in equity capital raisings for small business owners and entrepreneurs.

For more information:

Preview the H2O Organiser listing at www.assob.com.au/H2O or visit http://www.h2organiser.com.au for more company information.

For further information, product images or to arrange an interview, please contact Brianna Power at Affinity Marketing on 02 8006 035 or 0403 904 912.

Commercialising Ideas Online via Webinar

MEDIA RELEASE
June 2010

Commercialising Ideas
Online via Webinar

Thursday 10th June from 4:00pm-5.00pm

Business needs innovation. Bringing ideas to market however, needs a solid, systemized approach. Growing a business to build value or for sale can present challenges for companies with debt finance options greatly reduced.

Presented by the NSW Innovation Advisory Service (IAS), the seminar Commercialising Ideas will explore options for business to consider when commercialising their innovation and building their company for growth.

“Companies wishing to explore their financing options and have innovations that they wish to bring to the market place should attend” says Dan Liszka, CEO NSW Innovation Advisory Service. “Smart companies are always looking for ways to leverage innovation into growth,” he says.

Commercialising Ideas will be presented by Dan Liszka and Maryam Khajeh of Davies Collison Cave, Australia’s leading patent attorney firm.

The NSW Innovation Advisory Service is supported by the NSW State Government to provide assistance to innovators, inventors, entrepreneurs and small to medium enterprises to turn new ideas into viable products and new businesses.

To register for the webinar call 1300 411 417 or email info@ausinvent.com.



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For further information or interview opportunities please contact:
Brianna Power
Affinity Marketing
P: 02 8006 5035
M: 0403 904 912
E: info@affinitymarketing.com.au




NSW Innovation Advisory Service
AusInvent is the online service for the NSW Innovation Advisory Service.
The NSW Government http://www.smallbiz.nsw.gov.au is committed to advancing innovation and facilitating the promotion and adoption of innovation in business. It supports the NSW Innovation Advisory Service to provide a range of professional services for innovators who are ready to take their ideas to the next stage. These activities are available for free as well as on a fee for service basis.

Industry &Investment NSW
Industry & Investment NSW has been established to assist in building a diversified state economy that creates jobs. We aim to attract investment to NSW and support innovative, sustainable and globally competitive industries through our strong technical knowledge and scientific capabilities. We do this through effective partnerships with our industry sectors and by linking them to our state's knowledge and skills capacity.

Davies Collison Cave
Davies Collison Cave is recognised locally and internationally as Australia's leading Intellectual Property (IP) firm, specialising in the protection and enforcement of Patent, Trade Mark and Design rights. Davies Collison Cave continues to be Australia's largest filer of Patents and Trade Marks and has been awarded the Australian Intellectual Property Firm of the Year for 2008 by UK Journal "Managing Intellectual Property", IP Specialist Firm of the Year 2009 by Australasian Legal Business and WORLDLeaders International IP Award 2009 for Excellence in Trade Mark Practice/Litigation in Private Practice (Asia Pacific)